Resources Library by ANA

Evaluating tourism at a 'last frontier'

This paper describes the first comprehensive survey of travel conducted in the Northern Territory of Australia. As with many countries with small populations but many features of national and historical interest to travellers, tourism is very...

Catalogue: Seminar 1983: The importance Of Research In The Tourism Industry

Authors: David T. Bottomley, George Rennie

June 15, 1983

Alternative behaviour in the Federal Republic of Germany Potential and trends (German)

In 1981 STERN magazine released the survey "LEBENSZIELE - Potentiale und Trends alternativen Verhaltens" (Aims in Life - The Potential of and Trends in Alternative Behaviour), the first complex representative analysis of "alternative" movements among...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times

Author: Ortrun Venth

June 15, 1982

The current state of methodological developments in the multivariate analysis of surveys

The paper considers the current state of multivariate analysis when the data available only take the form of binary and classified variables. This restriction has meant that researchers have had to develop new techniques to deal with problems of...

Catalogue: Seminar 1982: Classifying Consumers

Author: Paul Harris

June 15, 1982

Up-market target groups (UTG): Competencies- consumption-communication

STERN here with presents the study "Up-Market Target Groups UTG (Gehobene Zielgruppen)" in which the attitudes and behaviour of West German senior executives in industry and administration are analysed. Around 3 million members of the West German...

Catalogue: Seminar 1982: Improving Media Research

Authors: Marianne Wagner, Jörg Laufer

June 15, 1982

The role of survey research and scenario development

This paper is based on one method of prediction: namely scenarios derived from indirect inference of survey results. Scenarios are a useful perspective within which the complex inter-relationships between the environment, individual business goals,...

Catalogue: Papers 1982: Social Research And Prediction

Author: Elizabeth H. Nelson

Company: KANTAR TNS Malaysia

June 15, 1982

Highlights of international reaction and attitude programs

One of the commitments of Citicorp is to provide the climate and resources that will enable all staff members to advance on merit as far as their talents and skills will take them. This is part of the Citicorp approach to concern for individual staff...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally

Author: CITICORP B.V.

June 15, 1982

Alternative behaviour in the Federal Republic of Germany Potential and trends

In 1981 STERN magazine released the survey "LEBENSZIELE - Potentiale und Trends alternativen Verhaltens" (Aims in Life - The Potential of and Trends in Alternative Behaviour), the first complex representative analysis of "alternative" movements among...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times

Author: Ortrun Venth

June 15, 1982

The image of industry

Is French Industry valued and acknowledged by the French? What is its place in regards to other economic sectors (primary, tertiary)? Are the french favourable to large industrial firms holders of the developing life-styles?. These are the questions...

Catalogue: Seminar 1981: Industrial Marketing Research

Author: Alain Meyer

October 1, 1981

Establishing a body repair shop panel

The paper describes how the need for a panel came about and relates the means by which the panel was set up and run for the first six months of its life. The panel consists of 200 garage or workshop managers who are responsible for purchases of...

Catalogue: Seminar 1981: Industrial Marketing Research

Author: Nick Bloom

October 1, 1981